Get a clear view of your customer.

Tighten integrations. Control costs. Eliminate data silos.

BuyerCaddy provides a comprehensive view of your go-to-market technology and, in turn, your customers. By consolidating all the software and services utilized by your GTM teams into a unified source of truth, you can effortlessly pinpoint unnecessary or underutilized apps, and identify gaps in integrations. This enables you to not only optimize your systems but also eliminate data obstacles, gain a comprehensive understanding of your customers, and reduce unnecessary expenses.

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Reduced spend when integrating marketing and sales stacks.

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Number of apps in average GTM stack.

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Revenue growth over three years with investment in marketing automation.

Cohorts: your industry insights

Our insights are driven by data drawn from your peers and leaders across your industry. BuyerCaddy creates cohorts based on your company and allows for you to create your own.

Default
Similarly sized companies within your industry

Custom
A set of peer companies you define

Growth
A cohort aimed at your company’s future

Circuit board: connect your tech and your data

BuyerCaddy’s intuitive stack visualization allows you to see and connect all your organization’s technologies for
a complete view of your spend, dependencies, and your customer data.

Visualize & Verify

Gain complete visibility into your GTM tech stack.
View all services, apps, and frameworks in your tech stack by department or function. Make informed decisions about resource allocation and reduce unnecessary expenses.
BuyerCaddy launches with 90% of your circuit board accurately populated, enabling you to add, remove, and verify apps for a single source of truth on your tech spend and usage.
Connect your circuits to improve your IT infrastructure’s performance and security, help you optimize your stack, and enhance your revenue potential by collecting and utilizing customer data. Make connections between systems to take your business to the next level.

a screen from BuyerCaddy's application showing the tech spend for a given technology selected within a users stack

graphic showing benchmarking insights from BuyerCaddy tech stack analysis

Key Metrics

Compare costs across your industry with BuyerCaddy’s community crowdsourced feedback. Always anonymous.
Easily add your spend and terms to track all investments and renewal dates.
Understand the ROI of your technology spend at the organization level organization or by department.
Make informed decisions about resource allocation and cost optimization.

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As an enablement leader, I know that a key component of any program is using the right technology to drive success. Trying to figure out what’s already in use somewhere in the organization can be like finding a needle in a haystack. It can be even more difficult to know what the best tool is for the project at hand. That’s where BuyerCaddy comes in.

BuyerCaddy gives me a clear view of all the tools in use across the organization and shows me how that stacks up with similar companies. That helps us avoid tech stack bloat, allows us to move fast by leveraging existing tools vs. new implementations, and, of course, avoids unnecessary costs. It’s a game-changer!

Juli Walwyn

Sr. Dir. Revenue Enablement, MeridianLink

Resources

The Ideal Tech Stack

For SaaS go-to-market teams a purpose-built tech stack efficiently generates leads, boosts sales, and improves ROI.

a blog graphic titled software asset management, how to begin buying new products for your tech stack

Software Asset Management
Technology is essential to the success of any go-to-market team for consistent, repeatable performance. But is a new purchase the only way to go?

The Ideal Tech Stack

For Enterprise Sales teams building durable, scalable tech stack brings efficiency from lead to close.

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Ready to focus your GTM stack and break down data silos?

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Discover & Build: your ultimate stack

Use BuyerCaddy’s discovery engine and roadmapping tools to identify products and categories of interest, plan your purchases pipeline and connect directly to B2B technology sellers.

Discover

Save time and money by searching across 300,000+ products spanning thousands of categories.
Use BuyerCaddy’s advanced insights, custom filters, and anonymous crowdsourced feedback to find the right products at the right price, ensuring that you’re getting the most cost-effective solutions available.
Search with ease and focus, without the noise of tracking or ads. Our platform is designed to help you make informed decisions and maximize your cost savings, without compromising on quality or performance.

a series of company logos stacked as cards detailing a users plan to purchase these technologies through BuyerCaddy's future initiatives planning tool

Roadmap

Achieve your budget goals and ensure long-term success with our roadmapping tools.
Define your purchasing plan and technology growth strategy using BuyerCaddy’s templates, drawn from proven benchmarks and best practices.
Create, track, share, and maintain your future initiatives within your organization, ensuring that everyone is aligned and working towards a shared vision.

FAQs

What is a go-to-market tech stack?

A go-to-market tech stack refers to the collection of software and tools used by companies to manage and execute their go-to-market strategy. This can include tools for marketing, sales, customer relationship management (CRM), analytics, and more.

Why is it important to integrate sales and marketing tech stacks?

By integrating a go-to-market tech stack, organizations can streamline their operations and eliminate customer data silos. With integrated systems, GTM teams can access a comprehensive view of prospects and customers, unleashing revenue-generating potential. Marketing can create personalized campaigns, sales can engage in relevant and value-based conversations, and services can proactively meet the support and growth needs of customers throughout their journey.

How does BuyerCaddy help GTM teams?

For GTM teams, accessing customer data is crucial for a successful customer journey. Good data can lead to higher response rates, increased revenue potential, and customer loyalty. Breaking down data silos and identifying areas for integration allows for a better understanding of the customer, leading to increased revenue.

Streamlining systems & processes and cost control is important, but focusing on unifying customer data in those systems is the key to generating more revenue.

What are the benefits of auditing a GTM tech stack?

Auditing a GTM tech stack can help businesses identify inefficiencies, redundancies, and areas for improvement in their go-to-market strategy. By reviewing the performance of each tool and assessing its integration with other tools, companies can optimize their tech stack to better align with their business goals and improve their ROI.

How can a GTM tech stack help with sales?

There is a common saying in sales, “Time kills deals.” With a high-quality GTM tech stack, sellers can streamline their workflow by eliminating or automating manual tasks, all while delivering valuable content to prospects and customers. This approach frees up sellers to prioritize revenue-generating activities and enhance the speed and quality of the sales cycle.

Free Signup

Get a clear view of your customer.

Cohorts: your industry insights

Circuit board: connect your tech and your data

Visualize & Verify

Key Metrics

Resources

Ready to focus your GTM stack and break down data silos?

Discover & Build: your ultimate stack

Discover

Roadmap

FAQs

Product

Company

Contact Us