Understanding which technologies your prospects use can be the difference between a cold outreach and a perfectly timed conversation. Studies show that technographic data increases lead conversion rates by up to 40% compared to demographic data alone. Yet most sales and marketing teams struggle to access reliable technology intelligence without expensive enterprise contracts or complex integrations. Databar.ai […]
Right now, from talking with our customers, we know that finance departments are starting to look at 2024 budget proposals. And, we have also heard that, since every recession in the last 20 years has been preceded by interest rates plateauing – and interest rates started to plateau this last June – this year’s financial […]
Technology is essential to the success of any GTM program for consistent, repeatable performance. You know you need it; the reps or other individual contributors demand it. But is a new purchase the only way to go?
This article explores the importance of rationalizing your enterprise technology stack and provides insights on how to effectively streamline and optimize your technology infrastructure.
