The Ideal Tech Stack for Enterprise Sales

“Our tech stack is AWESOME!”

Wouldn’t that be music to your ears as an enterprise go-to-market leader? Landing on the ideal set of sales technology tools, or tech stack, is challenging.  A good sales tech stack is one that sellers love because it enables them to move efficiently from lead to close. It’s also one that accelerates the revenue engine by removing manual steps and streamlining processes while aligning with business goals. 

About 80% of CROs say that technology is a key to their success but only about 25% of them feel like their tech stack is cutting it – definitely not awesome. To compound matters, gone are the days when sellers could say, “I’m just not tech-savvy.” Technology today is not just a competitive advantage, it’s essential to the success of any seller and sales organization. 

If you Google “Ideal Sales tech stack”, you will quickly be served an exhaustive list of recommendations from vendors or technology advisors prescribing what you need.  Some of that will be helpful, some won’t and that is mainly because every industry, every company, and every sales team is unique. There is no “one size fits all”.

But we can help you get closer to what an ideal sales tech stack might look like for your organization.  

Things to Consider

To begin, let’s talk about some key factors. As Daniel Pink says, “To sell is human.”  The best tools in your tech stack should not only consider the outputs and results but should consider the people who rely on them – your customers and sellers.  Thinking through each of these factors will help you evaluate your existing stack and plan for new tools or vendor selection.

  • Business & sales goals: Begin with the end in mind.  Be clear on what your business and sales goals are and how technology can help you get there better and faster.
  • Customers and their journey: This is the north star and can’t be overlooked. Be mindful of who your customers are, their journey and buying process, and how can you bring them through that process smoothly and efficiently. 
  • Sales competencies: Today’s sales environment is dynamic; Market conditions, well-informed buyers, competitive landscape, and your own company’s pace of innovation.  To keep up, sellers require ongoing education in these areas and a way to continuously sharpen their skills.  
  • Sales Process: Have clarity on what your process is and how buyers and sellers navigate it. Some questions to ask yourself include:
    • What are our KPIs?
    • How are leads coming in?
    • How does a seller get to know their prospects and customers?
    • How long is the sales process?
    • How does our customer like to be communicated with?
    • How do sellers work leads or opportunities?
    • How do they close deals?
  • Mobile strategy: With sellers on the go, working remotely, and making in-person customer visits, a mobile strategy for your tech stack is non-negotiable.  Each tool in your stack should have a mobile option that empowers sellers to move deals forward, no matter where they are.
  • Company and Sales Team Size: As your company grows, so will the tools needed to support it. A small company will be more agile, with people often wearing multiple hats.  A larger enterprise will require more tools to support its growing customer base, headcount, reporting needs, etc.
  • Marketing & Customer Service Tech stack – Building on the points about company size, understanding the whole picture of tools used throughout the customer journey from Marketing, to Sales, through Customer Service, is critical.  Before diving into a new software purchase, you might be able to tap into or integrate with tools already in place.  Check out our recent blog on “Software Asset Inventory.” 

Categories for an Ideal Enterprise Sales Tech Stack

With thousands of tools to choose from, the options and configurations are limitless.  But, by coming into this process with a clear picture of your goals, environment, and the factors highlighted above, you can narrow the playing field to the best options for you. A sales tech stack can include anywhere from 4-10 tools.  Enterprise businesses will lean toward the higher end of that scale, covering the following categories:

  1. Customer Relationship Management (CRM) Software: A CRM is the foundation of any sales tech stack. It allows sales teams to manage customer data, track leads, and automate communication with potential customers. Options here include Salesforce, HubSpot, and Zoho CRM to name a few.
  2. Sales Engagement Platforms: These platforms help sales teams streamline and drive consistency in their communication with customers and prospects.  Engagement tools, like SalesLoft, Outreach, and Groove even automate repetitive tasks such as sending follow-up emails and scheduling meetings. “Spray and pray” is not the goal here. Instead, superior sales engagement techniques can foster communication that emulates bespoke 1-to-1 connections to drive conversation and conversion. 
  3. Sales Intelligence and Prospecting Tools: These tools help sales teams build their pipeline by uncovering and enabling outreach to potential customers. They also help to enrich existing data, giving a better understanding of the customers they are engaging with. Examples include ZoomInfo, LinkedIn Sales Navigator, and Clearbit.
  4. Proposal and Contract Management Software: The enterprise proposal process can be complex and time-consuming to navigate.  These tools help sales teams create and manage proposals and contracts and automate the approval process. Examples include DocuSign, PandaDoc, and Conga.
  5. Analytics and Reporting Tools: These enable sales teams to track performance metrics, identify trends, and optimize their sales processes. Examples include Tableau, Looker, and PowerBI.
  6. Sales Performance Management Tools: Tools like Xactly and Anaplan can help manage sales performance, commission structures, and incentive programs.
  7. Video conferencing: In today’s remote work environment, the power of video conferencing to build trust, relationships, and connections can not be underestimated.  Studies show that when sellers turn on their webcam, even if the customer does not, win rates can increase between 30-40%.
  8. Conversational AI: Think of these as your “virtual sales floor”. Call recording and intel that fosters peer-to-peer learning and bonding, provides sales leaders with a manageable method for coaching across large teams, and provides objective insight into how customers are responding. Options here include Gong and Chorus among others.
  9. Sales Enablement Platforms: These platforms help sales teams with training and enablement resources such as sales playbooks, content libraries, and analytics. Examples include Showpad, Seismic, and Highspot.
  10. Real-time Learning and Coaching: While Sales Enablement Platforms provide ongoing skill development, real-time learning supports sellers with contextual “in-the-moment” learning to maintain momentum.  Tools to consider here include Spekit or WalkMe.

Overall, the ideal sales tech stack should be scalable – able to integrate with other tools in the customer journey – and focus on the needs of those relying on it. Above all, it should align with the company’s sales strategy and goals, and be regularly evaluated and updated to ensure it meets the evolving needs of the organization. 

Done well, you will see results and your team will indeed be shouting, “Our tech stack is AWESOME!”

250 replies

Trackbacks & Pingbacks

  1. is cyproheptadine safe for children

    is cyproheptadine safe for children

  2. cheap toradol no prescription

    cheap toradol no prescription

  3. using periactin to gain weight

    using periactin to gain weight

  4. can i buy cheap ketorolac without a prescription

    can i buy cheap ketorolac without a prescription

  5. tizanidine teva wikipedia

    tizanidine teva wikipedia

  6. effets indésirables artane

    effets indésirables artane

  7. zanaflex 4 mg drug interactions

    zanaflex 4 mg drug interactions

  8. mobic flu like symptoms

    mobic flu like symptoms

  9. imdur strengths

    imdur strengths

  10. lioresal eurekasanté

    lioresal eurekasanté

  11. meloxicam 10mg para que serve

    meloxicam 10mg para que serve

  12. rizatriptan bcs classification

    rizatriptan bcs classification

  13. can sumatriptan cause heart problems

    can sumatriptan cause heart problems

  14. synthesis of piroxicam

    synthesis of piroxicam

  15. azathioprine induced thrombocytopenia

    azathioprine induced thrombocytopenia

  16. maxalt mlt mechanism of action

    maxalt mlt mechanism of action

  17. effects of discontinuing imuran

    effects of discontinuing imuran

  18. baclofen tablets bp

    baclofen tablets bp

  19. how much does indomethacin cost without insurance

    how much does indomethacin cost without insurance

  20. elavil dosages for pain

    elavil dosages for pain

  21. does 10mg amitriptyline cause weight gain

    does 10mg amitriptyline cause weight gain

  22. multiple sclerosis mestinon

    multiple sclerosis mestinon

  23. buy cheap pyridostigmine without a prescription

    buy cheap pyridostigmine without a prescription

  24. mebeverine dosage for dogs

    mebeverine dosage for dogs

  25. diclofenac sodium tablets

    diclofenac sodium tablets

  26. reacciones adversas cilostazol

    reacciones adversas cilostazol

  27. imitrex tablete

    imitrex tablete

  28. celecoxib maximum dosage

    celecoxib maximum dosage

  29. teva-gabapentin 300mg

    teva-gabapentin 300mg

  30. ibuprofen paracetamol caffeine

    ibuprofen paracetamol caffeine

  31. children’s benadryl and children’s motrin

    children’s benadryl and children’s motrin

  32. carbamazepine and depo provera

    carbamazepine and depo provera

  33. celebrex side effects flatulence

    celebrex side effects flatulence

  34. sulfasalazine stomach problems

    sulfasalazine stomach problems

  35. is tegretol a maoi

    is tegretol a maoi

  36. etodolac and oxycontin

    etodolac and oxycontin

  37. neurontin gabapentin

    neurontin gabapentin

  38. uk pharmacy online codeine

    uk pharmacy online codeine

  39. can you take tadalafil and sildenafil together

    can you take tadalafil and sildenafil together

  40. weis pharmacy

    weis pharmacy

  41. max dose of tadalafil

    max dose of tadalafil

  42. vardenafil generico 10 mg

    vardenafil generico 10 mg

  43. tadalafil side effects blood pressure

    tadalafil side effects blood pressure

  44. safe online pharmacy cialis

    safe online pharmacy cialis

  45. online pharmacy reviews hydrocodone

    online pharmacy reviews hydrocodone

  46. tadalafil drug class

    tadalafil drug class

  47. how long does tadalafil 20 mg last

    how long does tadalafil 20 mg last

  48. tramadol online pharmacy cod

    tramadol online pharmacy cod

  49. sildenafil how long does it last

    sildenafil how long does it last

  50. rx discount pharmacy middlesboro ky

    rx discount pharmacy middlesboro ky

  51. prime rx pharmacy software

    prime rx pharmacy software

  52. nearest pharmacy store

    nearest pharmacy store

  53. does cialis help with premature ejaculation

    does cialis help with premature ejaculation

  54. vardenafil canada

    vardenafil canada

  55. figral sildenafil 100mg

    figral sildenafil 100mg

  56. how long for sildenafil to work

    how long for sildenafil to work

  57. pharmacy rx says:

    pharmacy rx

    pharmacy rx

  58. levitra buy cheap

    levitra buy cheap

  59. cheapest levitra online

    cheapest levitra online

  60. tadalafil 20 mg pill identifier

    tadalafil 20 mg pill identifier

  61. cialis 10mg daily

    cialis 10mg daily

  62. levitra generic name

    levitra generic name

  63. provigil online pharmacy uk

    provigil online pharmacy uk

  64. levitra online price

    levitra online price

  65. tadalafil lower blood pressure

    tadalafil lower blood pressure

  66. difference between sildenafil and tadalafil

    difference between sildenafil and tadalafil

  67. what happens if a woman takes sildenafil

    what happens if a woman takes sildenafil

  68. sildenafil says:

    sildenafil

    sildenafil

  69. sildenafil tadalafil

    sildenafil tadalafil

  70. sildenafil vs tadalafil

    sildenafil vs tadalafil

  71. domperidone australia pharmacy

    domperidone australia pharmacy

  72. vardenafil sublingual tablets

    vardenafil sublingual tablets

  73. chrisale tadalafil 20 mg para que sirve

    chrisale tadalafil 20 mg para que sirve

  74. levitra cost per pill at walmart

    levitra cost per pill at walmart

  75. is 20mg cialis equal to 100mg viagra

    is 20mg cialis equal to 100mg viagra

  76. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://designwrap.in/product/cab-703/

  77. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.gygal.cz/sample-page-2/

  78. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://marnymeyer.de/sh-html/

  79. silivri avukat

    silivri avukat

  80. çorlu klima servisi

    çorlu klima servisi

  81. meritking ( haberi kaldırın pişman olursunuz )

    meritking ( haberi kaldırın pişman olursunuz )

  82. meritking şikayetvar

    meritking şikayetvar

  83. onur özden anti seo çalışmaları

    onur özden anti seo çalışmaları

  84. yapay kızlık zarı

    yapay kızlık zarı

  85. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    http://www.anellieflange.com/carpenteria-_-carpenteria/

  86. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    http://thermolaque.com/contact/

  87. ankara psikolog

    ankara psikolog

  88. cristiano ronaldo skills

    cristiano ronaldo skills hello i am a football player

  89. internet Sitesi Kurma

    Web tasarim fiyatlari makul degil bence. Rakiplere gore biraz pahali kalmislar.

  90. buy followers instagram

    Reasonable prices to buy followers Instagram packages. Gradual delivery looked natural.

  91. kütahya günlük apart daire

    kütahya günlük apart daire

  92. track phone location

    Love the iPhone finder feature! Saved me multiple times when I misplaced my phone at home.

  93. spam says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.bioregionalplanning.org/2022/09/26/friends/

  94. Konya Evden Eve Taşımacılık

    Konya Evden Eve Nakliyat, Mevlana türbesini optimize etmeye çalışıyor.

  95. Konya Evden Eve Nakliyat

    Konya Evden Eve Nakliyat, içerik stratejisini pideler üzerine yazıyor.

  96. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.sandratorralba.com/foto-pollas/

  97. Konya SEO Hizmeti

    Konya SEO Uzmanı cok iyi harika biri super bayildimmmmmmmmmm bu ne boyle yaaaa

  98. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://caldentalusa.com/hello-world

  99. meritking says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://ie-caguancito.edu.co/2018/03/15/filosofia-institucional/

  100. meritking says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://solarcharneca.com/home-1/

  101. meritking says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://bhajanras.com/sanatan-hindu-dharm-kya-hai/

  102. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://zconllc.com/category/concepts/

  103. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://suehelmot.com.au/new-collection-of-tiny-landscape-paintings/

  104. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.tronixfishing.com/early-season-wrasse-fishing-lures/

  105. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    http://www.uhkuasi.ee/tanud/

  106. iporn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    http://www.meefofcolumbus.org/lost-paradise/

  107. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://ninov-art.com/hund-rhodesian-ridgeback/

  108. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.finau.nl/cdd-specialist/

  109. spam says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://verial.cl/bienvenidos-a-verial/comment-page-1/

  110. anal porno says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://goaltest.com/quiz-type/ancient/

  111. The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.infografiker.com/journal/

  112. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://trendy-innovation.com/?p=10142

  113. sex says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    http://abilityborders.org.uk/ability-borders-colour-logo/

  114. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    http://catherines.ie/health-screening-day/screening_event_nov2016-3/

  115. The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://manus-bestattungen.de/test/

  116. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.cubesnbeyond.com/best-renovation-interior-2017/

  117. how does metformin help you lose weight

    how does metformin help you lose weight

  118. keflex drug interactions

    keflex drug interactions

  119. valtrex dosage for shingles in elderly

    valtrex dosage for shingles in elderly

  120. tamoxifen and ovarian cancer

    tamoxifen and ovarian cancer

  121. modafinil qt prolongation

    modafinil qt prolongation

  122. ciprofloxacin / dexamethasone ear drops how to use

    ciprofloxacin / dexamethasone ear drops how to use

  123. trazodone 100 mg tablet

    trazodone 100 mg tablet

  124. amoxicillin / clavulanic acid side effects

    amoxicillin / clavulanic acid side effects

  125. prednisone for bronchitis

    prednisone for bronchitis

  126. doxycycline on empty stomach

    doxycycline on empty stomach

  127. best time to take blood pressure meds lisinopril

    best time to take blood pressure meds lisinopril

  128. pregabalin lyrica

    pregabalin lyrica

  129. can you drink alcohol with cephalexin

    can you drink alcohol with cephalexin

  130. ampicillin sulbactam renal dose

    ampicillin sulbactam renal dose

  131. what does neurontin do

    what does neurontin do

  132. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.animationer.dk/man-kan-aldrig-faa-nok-af-god-vin/

  133. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://mijnworkmate.nl/2023/07/19/update-19-juli-2023/

  134. animal porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://toweroftrongsa.gov.bt/index.php/2022/10/27/tender-form/

  135. vardenafil 10 mg

    vardenafil 10 mg

  136. price for sildenafil 20 mg

    price for sildenafil 20 mg

  137. ivermectin cream cost

    ivermectin cream cost

  138. vardenafil cialis

    vardenafil cialis

  139. buy generic viagra from india

    buy generic viagra from india

  140. ivermectin oral solution

    ivermectin oral solution

  141. stromectol drug

    stromectol drug

  142. buy tadalafil uk

    buy tadalafil uk

  143. ivermectin 0.08%

    ivermectin 0.08%

  144. 10mg tadalafil

    10mg tadalafil

  145. generic stromectol

    generic stromectol

  146. ivermectin 0.5% brand name

    ivermectin 0.5% brand name

  147. sex historie says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://hongwudachengquan.com/2023/02/

  148. blue chew sildenafil

    blue chew sildenafil

  149. tadalafil generic

    tadalafil generic

  150. target pharmacy azithromycin

    target pharmacy azithromycin

  151. buy levitra 20mg online

    buy levitra 20mg online

  152. buy brand levitra online

    buy brand levitra online

  153. cialis online pills

    cialis online pills

  154. sildenafil prescription

    sildenafil prescription

  155. cialis from india online pharmacy

    cialis from india online pharmacy

  156. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    http://109.107.172.138/perfect-addiction-2023/

  157. child porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://hikurisayulita.com/2017/07/15/spa-breaks-in-ireland/

  158. venlafaxine er reviews

    venlafaxine er reviews

  159. valacyclovir synthroid

    valacyclovir synthroid

  160. percocet and tizanidine

    percocet and tizanidine

  161. ivermectin 8000

    ivermectin 8000

  162. sitagliptin (januvia) 50 mg tablet

    sitagliptin (januvia) 50 mg tablet

  163. voltaren gel as needed

    voltaren gel as needed

  164. spironolactone 75mg

    spironolactone 75mg

  165. tamsulosin tube administration

    tamsulosin tube administration

  166. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://astrologialuzesombra.com.br/afinal-existe-inferno-astral/

  167. acarbose efficacy

    acarbose efficacy

  168. abilify coupon

    abilify coupon

  169. robaxin recreational use

    robaxin recreational use

  170. repaglinide storage

    repaglinide storage

  171. what is protonix 40 mg

    what is protonix 40 mg

  172. actos thrombocytopenia

    actos thrombocytopenia

  173. zydus semaglutide

    zydus semaglutide

  174. how to stop taking remeron

    how to stop taking remeron

  175. replacement for celebrex

    replacement for celebrex

  176. bupropion-naltrexone

    bupropion-naltrexone

  177. celexa and weight gain

    celexa and weight gain

  178. can you take too much ashwagandha

    can you take too much ashwagandha

  179. baclofen overdose symptoms

    baclofen overdose symptoms

  180. augmentin pregnancy

    augmentin pregnancy

  181. celecoxib drug class

    celecoxib drug class

  182. is allopurinol harmful to kidneys

    is allopurinol harmful to kidneys

  183. aripiprazole side effect

    aripiprazole side effect

  184. amitriptyline for pain and sleep

    amitriptyline for pain and sleep

  185. can dogs have baby aspirin

    can dogs have baby aspirin

  186. 3 contraventions pour la même infraction

    3 contraventions pour la même infraction

  187. diltiazem side effects weight gain

    diltiazem side effects weight gain

  188. cozaar price says:

    cozaar price

    cozaar price

  189. cyclobenzaprine vs flexeril

    cyclobenzaprine vs flexeril

  190. what is augmentin used to treat?

    what is augmentin used to treat?

  191. citalopram withdrawal symptoms list

    citalopram withdrawal symptoms list

  192. depakote pregnancy category

    depakote pregnancy category

  193. diclofenac sodium ec 50 mg tablet

    diclofenac sodium ec 50 mg tablet

  194. is flomax a sulfa drug

    is flomax a sulfa drug

  195. ddavp mechanism of action

    ddavp mechanism of action

  196. ezetimibe ameliorates metabolic disorders and microalbuminuria in patients with hypercholesterolemia

    ezetimibe ameliorates metabolic disorders and microalbuminuria in patients with hypercholesterolemia

  197. side effects effexor

    side effects effexor

  198. neurontin for bipolar 2

    neurontin for bipolar 2

  199. can bactrim treat a sinus infection

    can bactrim treat a sinus infection

  200. bactrim breastfeeding

    bactrim breastfeeding

  201. can cephalexin be used for sinus infection

    can cephalexin be used for sinus infection

  202. how much is ciprofloxacin

    how much is ciprofloxacin

  203. porn says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.mottyranniet.se/rad-3-slosa-inte-tid-pa-idioter/

  204. porno izle says:

    The Ideal Tech Stack for Enterprise Sales – BuyerCaddy

    https://www.polycaptil.eu/actualites/micromania/

  205. fluoxetine dosing in dogs

    fluoxetine dosing in dogs

  206. keflex kidney infection

    keflex kidney infection

  207. escitalopram drug reviews

    escitalopram drug reviews

  208. amoxicillin and doxycycline

    amoxicillin and doxycycline

  209. how to lose weight while taking cymbalta

    how to lose weight while taking cymbalta

  210. buy sildenafil 20 mg without prescription

    buy sildenafil 20 mg without prescription

  211. gabapentin nervesmerter

    gabapentin nervesmerter

  212. cephalexin liquid dosage for adults

    cephalexin liquid dosage for adults

  213. lexapro for children

    lexapro for children

  214. does duloxetine make you sleepy

    does duloxetine make you sleepy

  215. metronidazole photo

    metronidazole photo

  216. zoloft for sleep

    zoloft for sleep

  217. cialis for bph reviews

    cialis for bph reviews

Comments are closed.